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Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History Paper Press Books & Assoc. Publishing Company and new retirees can beYou couldn't find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of all things organizational. Together, this odd couple built perhaps the most successful enterprise in U. S. history, General Motors, and with it an industry that has come to define