The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena AUTH-5513034 Vincent Boys

Vincent Boys

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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena AUTH-5513034 Vincent BoysIn their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through behavioral differentiation going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business to business arena. The best B2B companies depend on a multifront approach to business interaction, and The