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The Culture Of Connectivity: A Critical History Of Social Media,New Lochlann Rural And Urbanthat Complicates CommonSocial Media Penetrate Our Lives: Facebook, Youtube, Twitter And Many Other Platforms Define Daily Habits Of Communication And Creative Production. This Book Studies The Rise Of Social Media, Providing Both A Historical And A Critical Analysis Of The Emergence Of Major Platforms In The Context Of A Rapidly Changing Ecosystem Of Connective Media. Author Jos Van Dijck Offers An Analytical Prism That Can Be Used To View Technocultural As Well As